Shimla’s Tourism Needs a Refresh, Say Stakeholders
Known for its cool weather, scenic views, and the iconic Mall Road, Shimla has long been a favorite hill station for tourists. But local tourism stakeholders believe that relying on these traditional attractions may no longer be enough to keep visitors coming back.
Industry voices are now urging authorities to rethink and expand the city’s tourism offerings, warning that Shimla could gradually lose its charm if it doesn’t evolve with changing traveller expectations.
Beyond Weather and Views
“Our tourism still largely depends on the weather, scenic beauty, and Mall Road,” says Shimla Hoteliers Association. “We need to introduce more activities and attractions to give tourists a richer and more memorable experience.”
Many in the hospitality sector feel that today’s travellers are looking for more than just sightseeing—they want engaging experiences that make their trip special and worth extending.
Learning from What Works
Stakeholders point to the success of the Jakhu Ropeway as a clear example of how well-planned attractions can transform the visitor experience. Since its launch, it has become one of Shimla’s most popular highlights.
“We need more such attractions,” said a local hotelier. “Simple additions like sunset points, designated selfie spots, or even bringing back live music performances could make a big difference. There was a time when live bands were a major draw here.”
Projects Stuck in Limbo
One project that many believe could be a game changer is the proposed all-weather ice skating rink. It has the potential to attract tourists year-round and encourage longer stays. However, despite funding being available, the project continues to face bureaucratic delays—leaving stakeholders frustrated.
Connectivity Concerns
Another major limitation is Shimla’s lack of reliable air connectivity. Industry representatives note that the hill station is one of the few state capitals in India without dependable flight access.
“This is a big deterrent for high-end tourists,” a hotelier explained. “People with limited time prefer destinations that are easy to reach, and Shimla often gets ruled out because of accessibility issues.”
Kufri Losing Its Shine?
Concerns are also mounting over the state of Kufri, a popular spot near Shimla. While most tourists make a trip there, many reportedly leave dissatisfied.
“Visitors often complain about poor management, lack of proper facilities, and overcharging,” said another hotelier. “It affects their overall experience of the region.”
Infrastructure Under Pressure
At the same time, officials caution that Shimla is already struggling with infrastructure challenges. Traffic congestion and the shortage of parking spaces remain pressing issues, making it difficult for the city to handle a significant increase in tourist numbers.
Rise of Village Tourism
Interestingly, a new trend is emerging. More travellers are choosing to stay in nearby villages instead of the crowded city. Areas around Chail and beyond Kufri have seen a surge in high-quality homestays.
“Tourists are increasingly looking for peaceful, offbeat experiences,” a tourism official said. “Homestays in nearby villages are becoming a popular alternative, offering a quieter and more immersive stay.”
The Way Forwar
As Shimla stands at a crossroads, stakeholders agree on one thing: the city needs to innovate while managing its infrastructure wisely. Balancing growth with sustainability could be key to ensuring Shimla remains a top destination for years to come.
