HPMC gears up for growth: Record’s a profits of 5 Cr for FY 2024-25
The Himachal Pradesh Horticultural Produce Marketing and Processing Corporation (HPMC) is on a path of transformation, with significant developments discussed during its 217th Board of Directors meeting. Held at the HP Secretariat, the meeting was chaired by Hon’ble Horticulture Minister and HPMC Chairman, Sh. Jagat Singh Negi.
The meeting was attended by key officials, including Sh. C. Paul Rasu, Secretary (Horticulture); Sh. Sudesh Kumar Mokhta, Managing Director (HPMC); Sh. Rohit Jamwal, Special Secretary (Finance), GoHP; and Smt. Reema Kashyap, Managing Director, HP Agro Industries Corporation. Additionally, newly appointed Non-Official Directors Sh. Joginder Guleria, Sh. Rajesh Sharma, Sh. Rajesh Thakur, and Sh. Virender Singh Jaswal were welcomed and briefed on HPMC’s initiatives and future vision.
Financial Growth & Strategic Asset Utilization
HPMC reported a projected profit of Rs. 5 crore for FY 2024-25, indicating sustained financial improvement. To optimize asset utilization, the Board approved the long-term leasing of HPMC’s Controlled Atmosphere (CA) Stores and Grading & Packing Lines across multiple locations, ensuring maximum benefit to farmers through a competitive tendering process.
New Product Launches & Market Expansion
The Board launched HPMC’s Ready-to-Drink Apple Juice, available in 250 ml, 500 ml, and 1-litre packs. This no-added-sugar beverage aims to cater to health-conscious consumers while supporting local apple farmers through the Market Intervention Scheme (MIS).
HPMC also celebrated a record-breaking production of 2000 metric tons of Apple Juice Concentrate (AJC) in 2024 at its processing plants in Parala, Parwanoo, and Jarol. Furthermore, HPMC’s online sales of Apple Juice Concentrate and Apple Cider Vinegar on Amazon have received an encouraging response. Encouraged by this success, the corporation plans to introduce jams, squashes, and pickles on e-commerce platforms soon.
Additionally, HPMC has introduced ‘HIM TARANG’ packaged drinking water, expecting strong summer sales. Given the growing demand, the Board is also considering diversifying into alcoholic beverages like Schnapps and Ciders.
Enhancing Procurement & Cold Storage Facilities
The Board approved HPMC as the sole agency for apple procurement under the Market Intervention Scheme and plans to coordinate with the state government for official notification. It also decided to use crates for apple procurement at the Parala Plant to maintain quality standards.
Further, HPMC signed an agreement with M/S GeoTropy India Ltd to establish a geothermal energy-based cold storage facility in Tapri, Kinnaur—a step towards sustainable storage solutions.
World Bank-Funded Infrastructure Development
The Board noted the successful completion of 13 major projects, including CA Stores, Grading Lines, and Fruit Processing Units, under the World Bank-funded HP Horticulture Development Project (HPHDP). These newly established facilities are expected to enhance HPMC’s services for horticulturists across the state.
Maximizing Revenue from Underutilized Assets
In a strategic move, HPMC will explore the Public-Private Partnership (PPP) model to develop underutilized properties in Mumbai, Chennai, Delhi, Patlikuhl, and Rajgarh. A feasibility study will be conducted in collaboration with a government consultancy agency.
Commitment to Growth & Sustainability
The meeting concluded with a strong commitment to enhancing operational efficiency, financial sustainability, and strengthening Himachal’s horticulture sector. With a dynamic roadmap ahead, HPMC is poised to drive innovation and profitability while supporting farmers and expanding its market footprint.
