Himachal’s Sweet Oranges Shine: A New Chapter in Organized Farming
Himachal Pradesh’s orchards are writing a sweet new story of success. Under the state government’s ambitious HP Shiva project, the horticulture sector has marked another significant milestone, demonstrating the power of organized and professional marketing.
A landmark consignment of 140 quintals of premium Sweet Oranges was successfully dispatched to the esteemed Mahajan Fruit Company in Pinjore, Haryana. The shipment featured high-quality fruits, including the vibrant Blood Red and Jaffa varieties, sourced directly from farmer clusters across the region.
A Collective Harvest:
This achievement is a testament to meticulous planning and community effort. The oranges were gathered from diverse areas in a single, coordinated effort:
· Karot region: 70 quintals
· Talwara region: 33 quintals
· Tasli region: 31 quintals
· Kasol region: 6 quintals
The ability to consolidate such a large volume from different geographical pockets for a single dispatch highlights the project’s effective on-ground implementation and the growing synergy among farmers.
Empowering Farmers, Building Identity:
Project officials hailed the dispatch as a turning point. Dr. Devindra Singh Thakur, Project Director, stated that this second major consignment signals a firm move by Himachal’s farmers towards collective and commercial marketing. “The launch of 140 quintals simultaneously is a meaningful fulfillment of the project’s objectives and a reward for the farmers’ hard work,” he said.
Echoing this sentiment, Assistant Project Director Dr. Ramal Angaria emphasized the structural change underway. “Collecting fruit from multiple regions in one day shows growing farmer awareness, departmental guidance, and a robust network. This is ensuring better value for farmers and paving the way for sustainable growth in their income.”
A Sweet Future Ahead:
The consistent supply of large consignments to a prestigious national buyer like Mahajan Fruit Company is building a credible identity for Himachal’s Sweet Orange in the wider market. The HP Shiva project is creating a direct link for farmers, offering a transparent system and better economic returns. This is not just a transaction; it’s a foundational step towards developing horticulture into a strong, organized industry in the state.
This successful dispatch is a promising glimpse into the future, showcasing the structural transformation and vast potential emerging in Himachal’s horticulture landscape.
