Boost tourism in Kullu-Manali-Keylong-Jispa: CM

Chief Minister Jai Ram directed the State Tourism Department and Hospitality industry to directed to take steps to further boost tourism in the Kullu-Manali-Keylong-Jispa circuit and explore new wedding destination in the state, he was Presiding 157th meeting of the Board of Directors of Himachal Pradesh Tourism Development Corporation (HPTDC) here on Wednesday evening. Chief Minister directed the officers to take effective steps to boost the business of the Corporation affected due to Covid-19 and to make all the units profitable.He asked to take effective steps for occupancy analysis, training programs for employees, promotion of hotels and services to increase the business of the Corporation.Appreciating the efforts made by the officers and officials CM stressed the need of wide publicity through social media for effective marketing. He expressed happiness over the efforts of the Corporation to promote the identified units as wedding destinations.During the meeting, the board gave approval to regularize the daily wage workers who have completed 4 years service. The Board also approved the appointment of all eligible applicants on compassionate grounds. The board decided to merge 107 trainees of different categories in the Corporation as per the rules.